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“For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking colour palette and the attention to detail. We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear,” said Ann-Sofie Johansson, Creative Advisor at H&M.

Fashion to me has to have the creativity/aesthetics which are appealing and differentiated, it also has to be simple, comfortable, as a brand it is an opportunity to create and present garments with love, passion and definitely making it accessible for people at large to adapt into it. Apart from being one of the largest and one of the fast growing industry providing huge employment opportunity fashion also has a bigger influence of allowing people to express themselves and as people disposable income grows looking good and fashion becomes even more important.

I think consumers need to get out of the “low price” idea as you pay when it’s worth it. You get the right value and returns on your investment which is something one should also look into.

Price Points

The dynamism of the industry is what inspires and excites me.

THE T-SHIRTS MARKET IN INDIA

Keeping up with the maternity fashion wear expansion momentum, international maternity label, Seraphine, plans to unveil its first store at Select CityWalk Mall, New Delhi, by April end to showcase its stylish range for new moms and moms-to-be.

Diversifying the channels for the availability of this fashionable maternity wear label in India, UK’s most stylish maternity wear brand Seraphine, also has plans to establish an online store shortly after the store launch to reach expecting mothers all across India.

How would you define fashion? What is its impact on people at large and on India as a nation?

What has been the role of technology in changing the way companies do fashion business in India? How has your company adapted to technology?

Beyonce will be a creative partner for the brand, and also develop new signature footwear and apparel. The partnership will result in the co-creation of exciting new products — from performance to lifestyle.

How is the customer of today different from the one 10 years ago?

The overall shirt market in India has witnessed several transitions in fabrics, fits, styles and designs in the last few years. With increasing fashion awareness among both men and women and on influx of international brands in the domestic fashion arena, the category is no more restricted to formal wear. Shirts, which were earlier predominantly owned by men can now be seen occupying major chunks of women wardrobes as well. As projected earlier, it is all set to grow at a higher growth rate than men’s shirts in the near future.

The e-commerce industry is already looking at tech-enabled curation tools that give the experience of personalized services to end-users. Moving away from the strategy to hoard the largest collection, a logistical nightmare keeping in mind the sizes required in the Indian context, fashion houses will focus on presenting the most appropriate selection in line with the latest trends, online and offline.

Through India Fashion Forum we are able to share with the Indian audiences a fresh view on Merino wool and its many possibilities.”

One major roadblock in the industry is lower productivity levels. With increasing globalisation, it is one of the main factors affecting the growth of the garment industry. There is also a vacuum in investment in the infrastructure development and process standardisation.

‘Good’ fashion is a relative term. If spoken about only fashion, it was there before also, it is present now and it will exist in the future as well. Fashion, specially clothing, changes with time. Every season comes up with new and innovative styles which become the current fashion and stays for sometime then again it changes, so it moves on like that.

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast as the men’s segment, this in-depth study conducted by IMAGES Group shows…

Yes! If the product is not great, then the trend won’t last, and nor would it have a chance to come back, like many of the‘90s trends which are doing the rounds now. Timeless classics like the Levis straight cut jeans are still deemed to be timeless because of how great the product was in every way. So yes, a fashion product needs to be great to actually find a place in the market.

Fashion Industry: The Big Revenue Generator: As per recent reports, on average, 60 percent of an Indian mall’s revenue is generated by its fashion stores. As footprint increases, the percentage is expected to go up significantly. It is expected that fashion stores will shift strategy and open more ‘experience stores’ with newer formats that attract the new tech-friendly generation. While the Indian fashion industry is ready for a greater assortment of products, international brands and retailers would invest heavily in the Indian market to expand their network and increase profitability. Ultimately, only those brands which adapt technology and cater to the changing Indian market will see profits rise and many others will perish.

Products play an important role in the fashion industry. It is a key differentiator that help brands maintain their leading position in the market.

DIFFERENT MARKETS

I think consumers need to get out of the “low price” idea as you pay when it’s worth it. You get the right value and returns on your investment which is something one should also look into.

Customers of today are way complex than those 10 years ago. Technology was for a few. Brand loyalty was high. The market was divided into two segment: the classy and the massy. But today the apparel industry is being driven by the increasing tech-savvy consumer. There is huge awareness at all levels. The growing penetration of the internet, social media, and e-commerce is now providing with increasing access of brands and products to the consumers in Tier II cities and even below.

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